- David Mason
What Makes Up Advertisements? Their Purpose Explained
A vibrant, colorful billboard suddenly catches your eye as you stroll down the street.
It’s the new weapon companies are using to get noticed: advertisements.
Whether funny TV commercials, catchy jingles, or social media posts, ads have the power to pique our curiosity about new products and services.
“Many a small thing has been made large by the right kind of advertising.” –Mark Twain
Advertisements are incredibly helpful messengers that go far beyond simply promoting a good.
The best ones know how to tell memorable stories, create emotions, and stick in consumers’ minds.
Whether traditional, like giant billboards, or innovative, like interactive online experiences, the most effective advertisements are true art pieces capable of entertaining while informing about a product’s benefits.
Are you ready? Let’s get started!
Now that you stroll, you suddenly see a beautiful, colorful teaser alerting you about a tasty new bakery that just opened.
An advertisement is a flyer separate from the type of flyer.
It could be a funny commercial on TV, a catchy song you hear on the radio, or even a post on your social media feed about the latest phone.
Why are Advertisements Important?
Think of advertisements as helpful messengers.
Companies use them to broadcast the new stuff, like that fantastic bakery or the app you never knew you needed.
They can tell you about what you already enjoy, which may be your favorite brand of sneakers.
Advertising is another way to give you glimpses of what a product can do to your life;
it can tell you how a product will make your life easier or more fun.
Here’s the coolest part: Some ads go beyond the sales pitch and are more than just trying to sell you something.
What Sort of Ads Exist?
Imagine you’re in a big mall with many advertisements everywhere!
You might see Outrageous ads with Aliens dancing on them and Catchy radio ads that keep a playful jingle about a new burger joint eating inside one’s head.
Colorful print ads in magazines show off the trendiest new clothes.
- Interactive online ads on your favorite websites that make you want to click and learn more.
- Giant billboards are towering over the highway with a cool message about protecting the environment.
These are just a few examples!
Tens of different types of advertisements exist, each with a message that appeals to consumers’ attention differently.
Difference Between These Two Types of Ads
Two main types of different sections of the giant advertisement mall:
- Traditional Advertising: It’s like the old traditional part of the mall which provides a unique experience of having favorites such as TV ads, radio advertisements, magazines, newspapers, and even billboards of big size.
These ads are the oldest and the best option to increase the number of people exposed.
- Digital Advertising: The second one is the latest addition of everything high-tech at the shopping malls.
It comprises ads at the right of a webpage, social media posts urging you to buy the pristine outfit, and even video ads you enjoy before watching a playback.
Digital marketing gives a chance to operate on the target audience that spends most time marketing online.
Hence, you do not have to go while you are just on the street or simply using the net.
You need to maintain a good focus and derive that on every ad that will try to make you look.
Giving Examples of Good Ads, What Can We Do Now
Now, envision a visual hall of fame, except it is not an empty place with dusty statues but with active exhibits of the most memorable and effective ads of all time!
These aren’t just the usual lengthy pitches; they are more like impressive art pieces or mini-series that grab your attention and make you surpass the usual boredom.
Here are a few examples that might spark your memory:
We have the Sentimental Favorite, like the tear-jerking campaign for that tissue brand, which used a montage of life’s tender moments, ranging from a child’s first steps to a grandparent’s teary goodbye.
These ads are designed to elicit feelings that create a link with you, thus targeting your emotions associated with the product.
The Viral Video Sensation
Who can forget the hilarious cat video that accidentally became an advertisement for a specific brand of cat food?
This unexpected online ad went viral because it was funny and relatable to pet owners.
It shows the power of creating content that entertains and resonates with the audience, even if it starts subtly.
The Interactive Experience
Ever play that online game where you must dodge falling objects while subtly promoting a new athletic shoe?
Interactive ads can be fun and engaging, capturing attention and showcasing a product’s features.
They let you participate in the ad, making the experience more memorable.
Famous Advertisements
The Hall of Fame is bursting with legendary ads ingrained in popular culture!
Here are a few that might trigger some nostalgia:
- That was the “Wassup!” for the Budweiser Campaign:
Do you remember that distinctive expression and the easy-going bunch in these Budweiser commercials from the nineteen nineties?
This campaign was supported by simple dialogue and charming characters, which fostered a community and a good feeling among the brand’s fans.
- The E*TRADE Talking Baby Campaign: In the 2000s, humorous ads featured a baby in a suit, speaking out against financial jargon that most people found hard to understand.
Surprise humor and using a non-traditional persona for the spokesperson made these ads memorable and a part of folklore. The “I’d Like to
- Teach the World to Sing” Coca-Cola Commercial: This classic formation from the 1970s exhibited a multi-cultural group singing on a hill.
The unity and happiness message it produced made the Coca-Cola brand association everlasting.
These tiny stories might surprise you with how entertaining and memorable they can be, especially when they tap into current trends or cultural touchstones.
Marketing vs. Advertising: Unveiling the Secret Weapons!
Have you ever wondered what the difference is between marketing and advertising?
They both are about getting people to imagine soaring through the clouds with your comfy, cloud-cushioned flying shoes, right?
Well, kind of! But they have different roles in that mission, like a superhero squad with specialized skills.
Here’s a breakdown to clarify things, courtesy of Crisalide Agency, your one-stop shop for marketing!
Crisalide Agency can help you develop a winning strategy that combines the best of both worlds.
1. Responsibilities
Marketing: The mastermind!
They’re in charge of the big picture, like understanding your ideal customer (think superhero fans who dream of flight) and what makes your flying shoes special.
They create a strategy to get the word out and build a long-term connection with your audience.
Crisalide Agency can help with market research, branding, content creation, and more!
Advertising: The flashy teammate!
They use specific tools to grab attention at key moments.
Think of them as the giant spotlight that shines on your invention during a flying race.
Crisalide Agency offers advertising services like eye-catching commercials, social media campaigns, and targeted online ads.
2. Purpose
Marketing: World domination in a good way!
They aim to establish your brand (your flying shoe company) as the ultimate choice for anyone who wants to take flight.
They want to build trust and loyalty with your audience and keep returning for more.
Advertising: Instant fame!
They aim to create a buzz around your product right now.
That catchy commercial Crisalide Agency can create might make everyone want your shoes immediately, but it’s not enough to guarantee long-term success.
3. Techniques Used
Marketing: They have various tools at their disposal, like creating informative blog posts about the science of flight on your website (Crisalide Agency can help with that, too!), designing eye-catching flyers for flying schools, or even sponsoring a cloud appreciation festival.
Advertising: They use specific tools to deliver a clear message, like a funny commercial during a flying race.
It might be super memorable, but it probably would need to explain the cool cloud cushioning technology in your shoes.
Crisalide Agency can craft the perfect ad to showcase your product’s unique features.
4. Investment Required
Marketing: It can be a marathon, not a sprint!
Building a brand takes time and resources.
You should invest in creating high-quality content, attending industry events, or even hiring marketing specialists.
Crisalide Agency offers various services to fit your budget and marketing goals.
Advertising: However, a costly billboard might be cheaper than a 30-second online ad and can quickly reach many people.
Nevertheless, it is not the panacea that will do all the job once and for all.
Crisalide Agency can help you develop a cost-effective advertising strategy.
5. Success Measurements
Marketing: It’s all about the long game!
They track website traffic, brand awareness, and customer satisfaction over time.
Did your informative blog posts lead to more people trying your shoes?
Did your social media presence grow?
Crisalide Agency can help you set measurable marketing goals and track your progress.
Advertising: Focuses on immediate results!
They might track how many people saw the commercial Crisalide Agency created, how many clicks it generated on your website, or even how many people used a special discount code.
6. Generating Results
Marketing: Slow and steady wins the race!
Effective marketing builds trust and loyalty, leading to consistent sales over time.
Think of it as planting seeds that grow into a loyal customer base.
Advertising Can create a quick spark!
A great ad from Crisalide Agency can generate a lot of interest immediately, but it might translate to short-term sales.
Advertising can be most efficient when implemented in one mass marketing campaign.
Marketing is the mastermind, setting the overall strategy, while advertising is the flashy teammate, grabbing attention at key moments.
Conclusion
Crisalide Agency realizes that both marketing and advertising are very effective.
We can help you with a comprehensive approach combining the omnichannel marketing strategy with the short-run impacts of advertising.
Together, let’s drive your brand to new frontiers.
Contact Crisalide Agency today for a free consultation and to learn how we can help your business soar.
**Attributions**
Image by uixtube on Freepik
