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What is the Best Email Platform for a Small Business?

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Email marketing is like sending affectionate messages to people who are attentive to what you do.

It’s a way to stay connected share updates and maybe even offer special deals. 

Think of it as a digital way to wave and say hello while also letting them know about exciting things happening.

Turn email marketing into your growth engine! 

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” –David Newman

Build a strong list with tempting sign-up offers craft engaging emails with valuable content and personalized touches then optimize for results by tracking and adapting.

Watch your business flourish with a loyal subscriber base you can nurture into customers.

3 Best Email Marketing Tools

Sending selected emails to possible and existing consumers is a great way to extend your business.

But email marketing tools can get pricey quickly.

Luckily, several free options offer robust features to get you started—top 3 email marketing tools and services.

Mailchimp

A famous and user-friendly option, Mailchimp gives a free plan that allows you to send up to ten thousand emails per month to a list of up to two thousand readers.

You can create beautiful emails with their drag-and-drop editor and track your results to see what’s working.

Ditch the flyers and phone calls! Mailchimp is your secret weapon for email marketing. It’s like a personalized chat room where you can connect with your customers directly.

Here’s the magic Mailchimp sprinkles:

  • Easy as pie

  No coding is needed! Drag and drop pictures and text to create stunning emails even if you’re not a tech whiz.

  • Grow your squad

Craft signup forms to build a list of interested customers who want to hear from you.

  • Targeted messages

Segment your list to send emails that matter to specific groups. It’s like whispering sweet nothings in their inbox (but with valuable info).

  • Track your wins

See how your emails perform with Mailchimp’s built-in tracker. It’s like having a description to see what resonates with your viewers.

Sender

This email marketing tool allows you to send fifteen thousand emails per month to up to two thousand five hundred readers for free.

It boasts a pull and fall editor automation attribute and real-time analytics, making it a great option for a powerful free tool.

Sender is your email marketing sidekick on a budget. Think of it like a pocket rocket, letting you launch targeted emails to your audience without breaking the bank. Here’s what makes Sender stand out:

  • Drag-and-drop ease

No coding is required! Build beautiful emails with their user-friendly drag-and-drop editor perfect for beginners.

  • Automation power

Set up automated email sequences like a welcome series for new subscribers to nurture leads and save you time.

  • Real-time insights

Track your email showing with Sender built-in analytics to see what’s working and what’s not.

  • Free plan firepower

Sender offers a lavish-free plan that authorizes you to send fifteen thousand emails per month to up to two thousand five hundred followers.

MailerLite

email marketing

MailerLite gives a free plan that lets you send up to twelve thousand emails per month to a list of up to a thousand followers.

They offer a variety of email templates and landing pages to help you get started, and their analytics tools allow you to track your email performance.

MailerLite is your email marketing buddy with a smile.

It’s like a charming assistant who helps you craft beautiful newsletters, special offers, and updates to keep your customers in the loop.

Here’s why MailerLite is a great choice, especially for those starting:

  • Simple and Sweet

No coding is needed. MailerLite uses an editor, making creating professional-looking emails without technical know-how easy.

  • Grow your Tribe

Use signup forms to effortlessly collect email addresses and watch your audience flourish.

  • Personalized Touches

Segment your list to send targeted emails that resonate with different customer groups. It’s like giving each person a high five for what interests them.

  • Results at Your Fingertips

Monitor your email performance with MailerLite’s built-in analytics. Check what’s working and what’s not to keep better your outreach.

What is Cliqly Email Marketing?

Cliqly is an online platform that supposedly leverages email marketing to cause daily affiliate commissions for its users.

As a member of Cliqly, one typically sends out daily emails to a provided email list and causes income from affiliate link clicks.

How Does Cliqly Email Marketing Work?

There are two leading ways users can easily make money on Cliqly.

The first is through sending everyday emails to get commissions per click.

The second is through the Cliqly email marketing affiliate plan.

Let’s look at them in detail.

  • Sending Daily Emails
  • The Cliqly Email Marketing Affiliate Program

Is Cliqly Email Marketing Legit?

Cliqly’s legitimacy needs to be clarified.

Some say it’s legit, while others find it similar to schemes focusing on recruiting rather than value.

Consider alternatives like Mailchimp or MailerLite that offer free plans and focus on building relationships with your audience.

Email Marketing Companies

email marketing

The email marketing scenery constantly evolves, with new companies challenging the accepted players.

Here is a peek at some thrilling new companies making signals in the industry.

  • Omnisend

This all-in-one marketing platform offers powerful email marketing quality, SMS automation, and even shove notifications. They focus on helping e-commerce businesses personalize the consumer journey over multiple channels.

  • ActiveCampaign

While not entirely new, ActiveCampaign is experiencing a surge in popularity. They cater to work looking for modern marketing automation with features like lead scoring and energetic content personalization.

  • Drip

Tailored specifically for e-commerce businesses, Drip authorizes you to generate targeted email campaigns based on consumer behavior and buy history. It’s a great option for businesses looking to nurture leads and drive sales.

  • Klaviyo

Another rising star in the e-commerce space, Klaviyo boasts powerful segmentation tools and customer data analytics. They help businesses personalize the customer journey across various touchpoints.

These companies offer some unique advantages:

  • Focus on Innovation

New companies often prioritize cutting-edge features and user experience.

  • Competitive Pricing

New companies often offer attractive pricing plans to gain market share.

  • Emerging Features

They may specialize in specific areas like automation or personalization.

Things to Consider:

  • Stability

Newer companies might have fewer resources or a shorter track record than established players.

  • Scalability

Will the platform be able to grow with your business needs?

  • Support

Ensure the company offers adequate customer support to help you navigate the platform.

Remember: Feel free to explore new options. While established companies are reliable, these rising stars might offer the innovative features and competitive edge your business needs to thrive.

Email Marketing FAQs: Short & Sweet

What is it?

Sending targeted emails to connect with potential and existing customers.

Why is it important?

 Cost-effective measurable allows personalization for better engagement compared to social media.

Best practices?

 Build a strong list segment audience, craft compelling subject lines, and offer valuable content track results.

Popular companies? 

Mailchimp, Sender, MailerLite (beginners) Omnisend, Drip Klaviyo (e-commerce).

Is it dead?

No way!

It’s a powerful marketing strategy for deeper connections and targeted messages.

Email marketing might not be the showy kid on the block, but it’s a workhorse for businesses of all sizes. 

It lets you connect straight with your followers, build relationships, and ultimately grow your business. 

Picture of David Mason
David Mason